If you own a business with a physical location, you need to have a Google My Business account to boost your local SEO efforts. Google My Business allows you to manage your presence on Google search and Google maps. It is completely free to sign up for GMB, but you might want to know what to expect before you do this.
To sign up for Google My Business, you will need to head to the official GMB website. This is where you will find the sign-up form which will ask for certain pieces of information about your business. The information will include your business name, the physical address, the phone number, the website URL and your business category.
It is important that you complete all of the information which is asked for. This will increase the chances of ranking well within local search results and will ensure that you are suggested to users. When you complete the profile for your business, you need to also include pictures. You should have a picture of the outside of your business as well as the inside because this will drive more visitors to your business listing.
Verifying Your Listing
Once you have completed the profile on the Google My Business account, you will have to verify your address. This verification is required for Google to ensure that you are who you say you are and that you are eligible t hold the listing you have. The verification involves 2 steps and will take a few days to complete.
When you are ready to verify the account, you will need to have Google send you a postcard through the mail to your business address. This could take a few business days to arrive depending on your location. Once you have the postcard, you will need to use the code on the card to verify the listing. You will only be able to set your account live when you have verified it.
Ensure Your Information Is Correct
After verification, your Google My Business account will be live. However, before you verify, you need to check that all your information is correct. You also need to ensure that the NAP information is the same across the internet. This will help with your “local SEO near me” related marketing efforts and ensure that people are able to find you. The NAP information is the name, address and phone number of your business which needs to be the same on your GMB account and your website.